The crypto industry has a unique marketing environment – being a cutting-edge industry, traditional (even digital-traditional) marketing strategies have proven to be ineffective at capturing the attention and interest of today’s crypto consumers. Heavy users of social media, the younger crowd relies more on word of mouth than ads or news. According to recent research, the influencer market will reach nearly $14 billion this year, and it is no wonder that this shift in paradigm will be felt in the crypto sphere. Take the example of Elon’s Musk’s infamous support for Dogecoin. The latest tweet recovered the 10% drop it…
Author: Marie Jones
Organised by the Hong Kong Trade Development Council (HKTDC), the 30th edition of the HKTDC Education & Careers Expo opened today and runs until 18 July (Sunday) at the Hong Kong Convention and Exhibition Centre (HKCEC). The expo is held concurrently with the HKTDC Hong Kong Book Fair, HKTDC Hong Kong Sports and Leisure Expo and HKTDC World of Snacks, all taking place at the HKCEC. Open to the public free of charge, the two major sections at the expo – Education and Careers – provide comprehensive information on education and job opportunities. Ingrid Yeung, Permanent Secretary for the Civil…
Fundiin, the leading Buy Now, Pay Later (BNPL) service provider in Vietnam, has announced a strategic partnership with Sapo, a leading omnichannel commerce platform in Vietnam, to integrate a BNPL solution at checkout for over 100,000 merchant clients on the Sapo platform. Retail customers will have a smart and easy payment option which splits purchase amounts into three monthly installments at zero cost. Fundiin’s BNPL solution can increase a retailer’s sales by 30% without the need of a credit card or an application download. Vietnam has one of the fastest growing internet economies in Southeast Asia, with a growth rate…
The Australian NFT marketplace NFT STARS made its debut on the NFT stage in early July 2021 and is rapidly conquering the market with its celebrity auctions, having already sold artwork for a handsomely high sum of 229 ETH. Now, the marketplace aims to close the gap between traditional and digital art and is organizing the first-ever NFT art exhibition and conference in Australia – SIDUS. The event will be held in Melbourne on 7th-13th August at the contemporary gallery SpACE @ Collins. NFT STARS is a new NFT marketplace that was launched in July 2021. The new platform set…
Adlai Nortye Ltd. (hereinafter referred to as Adlai Nortye), a global biopharmaceutical company focused on developing innovative oncology drugs, today announced the completion of $100 million Series D financing round. Co-led by SDIC Fund Management and Tigermed, this round of financing is participated by Legend Star, Wuxi Biologicals Healthcare Ventures, Triwise Capital, Qingdao Mukui, Guolian Industrial Investment, Tian Ge Interactive, etc. Proceeds from the financing will be used to accelerate the development of ongoing clinical and preclinical programs, expand drug portfolio through in-house R&D capability, in-licensing, mergers and acquisitions and other strategic collaborations. “We intend to develop differentiated and innovative…
With a wide range of modern facilities and state-of-the-art air filtration systems, the new hotel offers a comfortable, convenient and safe escape for families and groups of friends in the heart of the popular seaside town, just 200km south of Bangkok Hua Hin, Thailand, 15 July 2021 – (ACN Newswire) – Dusit International, one of Thailand’s leading hotel and property development companies, has expanded its operations in the kingdom with the opening of dusitD2 Hua Hin, an upscale pet-friendly retreat in the heart of Hua Hin, a popular seaside destination just three hours by car from Bangkok. Located just a seven-minute…
Global New Material, a leading company in the global new consumable materials market, gave a ‘big gift’ to its investors before officially listing. On July 9, Global New Material (stock code: 6616) announced an IPO price of HKD3.25, 7.67% lower than the previous IPO floor price. From the investors’ perspective, Global New Material lowering its IPO price from that of the IPO period, in fact, has left more room for market share price appreciation in the future. High-quality companies prefer low-price offerings in mature capital markets In mature capital markets, the lower-price offering is an effective strategy for information transmission.…
Agilex Biolabs, Australia’s largest and most technologically advanced regulated bioanalytical laboratory for clinical trials today announced that the Premier of South Australia the Hon Steven Marshall MP has launched its new $1.5m vaccine and immuno-biology laboratory. The facility, the most sophisticated in APAC, will attract biotechs and pharma from around the world for advanced clinical research. Over the past 2 years, Agilex Biolabs has invested more than $3.5m in technology and systems at the APAC headquarters in Adelaide. Premier of South Australia, Steven Marshall launched the new facility today, thanking Agilex Biolabs for investing in the State and creating jobs…
KG Information Systems Private Limited (KGiSL), a global IT Products, Solutions, and Services provider, today announced the appointment of three banking leaders with impeccable leadership and track record, to support its growth and strategic vision. These senior finance professionals, with considerable expertise and a wealth of global banking experience, will significantly help in driving this critical phase of KGiSL’s growth strategy of reaching INR 1000 crore turnover in the next three years. Welcoming the three banking stalwarts, Dr. Ashok Bakthavathsalam, Managing Director, KGiSL said, “The addition of these three well-established, seasoned leaders to the existing vibrant leadership of KGiSL supports our vision and…
Fair runs under ‘Inspirational and Motivational Reading’ theme The 31st HKTDC Hong Kong Book Fair, organised by the Hong Kong Trade Development Council (HKTDC), begins today at the Hong Kong Convention and Exhibition Centre (HKCEC) and closes on 20 July. Running in tandem with the Book Fair are the HKTDC Hong Kong Sports and Leisure Expo and debut HKTDC World of Snacks. Together they are welcoming more than 760 exhibitors to deliver a brand-new experience to visitors, with an array of books, leisure activities and tasty treats. Officiating at this morning’s opening ceremony for the long-awaited event were Carrie Lam,…