Globe has teamed up with the United Nations World Food Programme (WFP) to extend the reach of the Hapag Movement to international donors, launching this collaboration on World Hunger Day to highlight the ongoing hunger issue in the Philippines.
Building on the positive momentum of the Hapag Movement over the past two years, this significant partnership elevates the initiative to the global stage, enabling Globe to garner support from individuals and organizations beyond the country’s borders.
The collaboration aims to broaden the donor base for the Hapag Movement and enhance its impact. Since its inception in 2022, the Hapag Movement has aided over 95,000 beneficiaries and produced 2,662 livelihood training graduates.
The program focuses on addressing involuntary hunger by providing sustainable feeding and livelihood training to vulnerable families, leveraging partnerships to raise funds and reach communities in need.
By joining forces with the UN World Food Programme, Globe hopes to tap into the Filipino diaspora and attract support from other international donors to provide urgent assistance to the hungry.
“We are privileged to collaborate with the UN World Food Programme, a global leader in the fight against hunger and the largest international ally of the Hapag Movement. With their support, we are optimistic about mobilizing the global donor community to tackle the urgent issue of hunger in the Philippines,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.
Hunger remains a critical issue in the Philippines. According to the latest Social Weather Stations survey, nearly 4 million Filipino families experienced involuntary hunger in the first quarter of 2024. The Philippines also scored 14.8 on the 2023 Global Hunger Index, indicating a “moderate” level of hunger.
“Private sector partnerships are crucial in achieving UN Sustainable Development Goal 2: Zero Hunger. Globe’s extensive network will allow us to support more food-insecure Filipinos. We are grateful for Globe’s strong commitment to addressing hunger,” said Dipayan Bhattacharyya, WFP Philippines Country Director ad interim.
Founded in 1961, the UN World Food Programme is the world’s largest humanitarian organization addressing hunger and promoting food security. With over 23,000 staff in more than 120 countries and territories, WFP provides life-saving food assistance in emergencies and works with communities to improve nutrition and build resilience.
WFP runs the ShareTheMeal initiative, founded in 2015, which has provided over 226 million meals and garnered 1.6 million supporters across 38 countries, including the Philippines. For as low as Php40 and a few taps on a phone, anyone can provide a nourishing meal to someone in need.
Donations can be made starting today by visiting the Hapag Movement challenge link on ShareTheMeal. Additionally, Globe and GCash customers worldwide will soon be able to donate to ShareTheMeal through the GlobeOne and GCash apps.
WFP also supports the Walang Gutom 2027 program, a nutrition-sensitive initiative led by the Department of Social Welfare and Development (DSWD) to combat involuntary hunger. The funds raised through this partnership will be directed to WFP to support the implementation of school meals and the Walang Gutom 2027: Food e-Voucher Program.
“The DSWD welcomes this partnership between Globe and the World Food Programme, which will boost our full-scale implementation of the Walang Gutom 2027 Food Stamps Program for the benefit of food-poor families,” said DSWD Usec. Eduardo Punay.
“Both organizations made significant contributions to the success of the flagship program’s pilot implementation. The Department is pleased to collaborate once again with Globe and WFP in addressing hunger and malnutrition in our country, in line with the Marcos Jr. administration’s whole-of-nation approach to tackling socio-economic problems,” he added.
